How to create events that have a high level of return in both revenue and awareness
How to create events that have a high level of return in both revenue and awareness
Most event specialists will tell you that 90% of event profits should be made before the event even occurs. And while special events can be a very effective way to raise funds, they can also be draining on volunteer and sponsor resources.
The March 25, 2020 Give Back Better webinar looked at how to create events that have a high level of return in both revenue and awareness, focusing on key elements of event planning that ensure a high ROI. Cheryl Doucette, Accelerator Manager, Kids’ Chance of America, led the presentation, along with KCOA state representatives Joe Sabatini (KCNJ) and Edith Bailey (KCNV).
While you are busy making myriad plans for your events, you don’t want to lose sight of some important considerations that should be guiding all that planning. First and foremost, what exactly is your goal? All your efforts should contribute towards reaching that goal. It’s likely your goal is financial in nature and with that said, be sure you are putting together a true fund-raiser and not a friend-raiser. Your friends are likely to contribute to your goal but they probably won’t be enough to actually fund your goal.
You and your event team need to be able to answer questions relative to costs, volunteer hours, potential easier options that can achieve the same results, relevancy, and don’t forget the fun factor! If it isn’t fun for you, it very well won't’ be fun for your attendees.
Clarity in Roles and Responsibilities
What will help you and your team is clarity in who is doing what and when. Empower a chair and/or co-chair to take a leadership role to help you. Designate one person (may or may not be your chair) as your on-site troubleshooter—someone who isn’t easily frazzled! Decide on a timeline and keep to target dates. Let everyone know the budget. Find ways to motivate the team, yet still hold everyone accountable.
Nailing Down Logistics
It’s a proven fact: winging it never works! So, don’t try to dispute the facts. Plan, plan, and plan some more. In advance of the event, create checklists related to your timeline, factor in extra time to promote the event, and keep digital or hard copies of all information. Secure your event space and tackle seating, facilities, and set up and tear down instructions.
You Reached the Finish Line
Celebrate! Then, consider: Was it worth it? Whether you answer yes or no, think about what would make the event better and what could you have done differently. During your review/debrief session with your team, review, and store all information to help with future event planning and compare your proposed budget to your actual budget.Overall, laying the foundation for successful events ensures the outcomes, roles and responsibilities, logistics, and review/debrief all add up to a successful return on investment. We either get the RESULT we wanted or the LESSON we needed—either way, we learn!
Learn more about Kids’ Chance of America and the upcoming Give Back Better webinars, our dynamic forum for state-to-state exchanges that build on the best experiences, skills, and tools we all have to offer.
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